In my last blog post I highlighted it is becoming vital for companies to train their existing marketing staff for Social Media and Digital Marketing. At the same time, when they recruit new staff they have to check for Digital Marketing qualifications in potential employees. However, the challenge most companies faces today is finding the right partners for their training.
It’s easy for a company’s training manager to decide which trainers to work with for a broadly popular subject like marketing, finance, or office etiquette etc. However, knowing that most of the training managers and senior marketing managers at Sri Lankan companies are clueless themselves about Social Media or Digital Marketing, they rely on some illusive methods of choosing a training partner.