Thursday, June 12, 2014

How to Find a Good Social Media Trainer?

With over 4 Million internet users in Sri Lanka we can see more and more companies adapting Social Media as a marketing communications channel these days. This creates the need for Social Media training in Sri Lanka, paving the way for another industry for Social Media Training.

In my last blog post I highlighted it is becoming vital for companies to train their existing marketing staff for Social Media and Digital Marketing. At the same time, when they recruit new staff they have to check for Digital Marketing qualifications in potential employees. However, the challenge most companies faces today is finding the right partners for their training.

It’s easy for a company’s training manager to decide which trainers to work with for a broadly popular subject like marketing, finance, or office etiquette etc. However, knowing that most of the training managers and senior marketing managers at Sri Lankan companies are clueless themselves about Social Media or Digital Marketing, they rely on some illusive methods of choosing a training partner.

Sunday, June 1, 2014

Latest Internet Penetration Statistics for Sri Lanka: We Have Crossed 4 Million Internet Users Milestone

Latest Internet Penetration Statistics for Sri Lanka
Last year (2013) I blogged when we crossed the 3 Million internet users milestone and made a prediction that Sri Lanka will cross the 4 Million internet users mark at the end of year 2013. Up until recently there was no officially published report for latest internet penetration statistics for Sri Lanka. We used year on year growth rates to predict a 4.5 million internet users as of end of the Q1 of 2014.
However finally we have some officially published data to verify these figures. 
According to this latest published report by, Sri Lanka is ranked 74th among 198 countries, in terms of total internet users. Sri Lanka is having 4,267,507 internet users according to this report which takes it’s sources as elaboration of data by International Telecommunication Union (ITU), United Nations Population Division, Internet & Mobile Association of India (IAMAI), and the World Bank.

Wednesday, October 30, 2013

7 Rules to Follow for Better Use of Mobile Phones

 I see lots of people who doesn't realize the importance of these rules.

Rule 1. If the person you are calling, doesn’t answer the call within 15 seconds; disconnect the call and try again later.

Rule 2. If the person you are calling declined your call, don’t call them immediately right away. They would have dropped the call for a reason (a meeting or something like that) so you shouldn’t irritate the person with repeated attempts of calling.

Rule 3. If the person you are calling declined your call, send him a text message asking for a convenient time to call back.

Rule 4. It is OK to decline/ignore an incoming call. If they are really in a hurry, there’s something called SMS to follow-up a declined/ignored call.

Rule 5. If you decline a call from someone, use an automated text message to let other person know the reason why you declined the call (I’m at a meeting, driving, eating, etc etc)

Rule 6. Always return the missed calls from known numbers!

Rule 7. Think twice before returning a missed call from an unknown number. If you were anticipating a call from an unknown number (a taxi you booked, call for a job interview you applied etc) you should always return such calls. But 80% of the time, when you return a missed call from an unknown number, you would realized you asked for some unnecessary trouble :-)

Did I miss anything? Add in the comments below..

Monday, August 19, 2013

Do You Have Broken Windows in Your Facebook Page?

I’ve received some good feedback on my last blog post about the ‘broken windows theory’. Some of them were discussing the applicability of this theory in certain other areas such as politics; particularly about what’s happening with some political parties in Sri Lanka :-)

Politics being one of the topics I have put a strict ‘self-regulation’ as a topic not to be discussed in this blog, I would rather leave it at that point and quickly jump into the topic which I’m about to write on my blog this evening.

The broken windows theory can be a good example why some Facebook pages (Youtube channels, blogs even) becomes favorite hunting grounds for trolls. A Facebook page which isn’t attended by its admins well enough can easily be a target of a competitor’s troll.

Sunday, July 28, 2013

The Broken Windows Theory and Ex-Alien Video

The Broken Windows Theory was introduced by social scientists James Q. Wilson and George L. Kelling in 1982, as a theory in criminology which explains how maintaining and monitoring urban environments in a well-ordered condition may stop further vandalism and escalation into more serious crime.
Ok, let me explain this with a classic example they always take when explaining this theory.

Consider a building with a few broken windows. If the windows are not repaired, the tendency is for vandals to break a few more windows. Eventually, they may even break into the building, and if it's unoccupied, perhaps become squatters or light fires inside. Or consider a sidewalk. Some litter accumulates. Soon, more litter accumulates. Eventually, people even start leaving bags of trash from take-out restaurants there or even break into cars. (From Wikipedia) 
 Now think about how most streets in Colombo & suburbs looked like four years ago. It was untidy, filthy, not well maintained. As a result what happened was, people fearlessly went ahead and dropped more garbage out of their vehicles. They spit on sidewalks, dropped their food wrappers on the streets, and in some streets in Colombo it was a common thing to see even people urinating on the sidewalks. Fast forward to 2013; thanks to massive urban development projects happening in and around Colombo, most of the streets are now well maintained, clean and disciplined. You will probably think more than twice before even dropping a toffee wrapper outside your vehicle, because nobody wants to be the ‘first culprit’ who spoils it all. Now, you might be asking me ‘how this broken window theory relates to Ex-Alien video?’ The relationship occurred to me when I noticed this Tweet on my timeline this morning.

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