Posted by : Amitha Amarasinghe Sunday, June 8, 2008

Creativity and conformance can be seen as uncomfortable bedfellows, given the fact that these two concepts moves towards opposite directions all the time. Hence, it is a challenging task for some one to balance the effects of creativity and conformance, in day to day decision making activities in organizations. This is a part of an assignment I did at my MBA classes, on the topic of Balancing Creativity and Conformance in Decision Making. In this article, I attempt to identify the theoretical frameworks and the practical applicability of these two key concepts, and try to identify a method for strike a balance between creativity and conformance in effective decision making at organizations.

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