Archive for July 2008
Does this sound familliar and/or alarming to you? Then you must read this book by Leigh Branham This diagram is from the book, and I guess it does not need any further explanations.
It's a new semester in the MBA, and this time I am suppose to go back to the basics of Marketing! I remember reading the 9th edition of this book during my first degree, and the things have changed a lot in the 12th edition. Really grateful to who ever uploaded this slideshow to slideshare.net. Would have been much better, if it was in downloadable format :-)