Posted by : Amitha Amarasinghe Thursday, July 10, 2008

It's a new semester in the MBA, and this time I am suppose to go back to the basics of Marketing! I remember reading the 9th edition of this book during my first degree, and the things have changed a lot in the 12th edition. Really grateful to who ever uploaded this slideshow to slideshare.net. Would have been much better, if it was in downloadable format :-)



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