Archive for July 2008

Why People Leave? What managers Believe Vs The Reality

Does this sound familliar and/or alarming to you? Then you must read this book by Leigh Branham This diagram is from the book, and I guess it does not need any further explanations.
Friday, July 11, 2008
Posted by Amitha Amarasinghe

Chapter One of Principles of Marketing (Kotler, Armstrong) - Slides

It's a new semester in the MBA, and this time I am suppose to go back to the basics of Marketing! I remember reading the 9th edition of this book during my first degree, and the things have changed a lot in the 12th edition. Really grateful to who ever uploaded this slideshow to slideshare.net. Would have been much better, if it was in downloadable format :-)



Thursday, July 10, 2008
Posted by Amitha Amarasinghe

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