Posted by : Amitha Amarasinghe Saturday, August 1, 2009

You are a manager of perception, no matter in what managerial discipline you are actually involved in. Be it marketing, HR, Finance, operations, supplies, or procurement, you belongs only to that single breed of managers; "Perception Managers".


All the other designations you hold at your organization are just fancy words, or icing of the cake. All what you do by sitting at your office, may be 8 to 12 hours a day is managing the perception of people with whom you interact.

If you are in marketing, you manage the perception of your customers. If you are in HR, you manage the perception of your employees. If you are in finance, you manage the perception of your creditors, shareholders, and the auditors. As a supply chains manager, what you actually do is managing the perception of partners in your supply chain activities.

The challenge ahead of you is to create a positive perception about the idea that you "stand for", among the people with whom you interact. If you fail to create a positive perception about your brand among your customers; you fail as a marketing manager. If you fail to create a positive perception among your creditors and shareholders about the financial stability of your company; you fail as a finance manager. And if you fail to create a positive perception of yourself among the employees you manage as precious human resources of your company ; you fail as a HR manager.

This is a universal truth in management which no manager can be an exception.

(Based on the ideas gathered from the seminar on "Impact of Perception in Consumer Behavior" by Dr. Uditha Liyanage)

Originally posted on www.amisampath.com Like this blog? Get email updates when I post next time, or subscribe to the feed on a reader. Follow me on Twitter @Amisampath

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