Archive for May 2010

6 Mistakes Made by Companies When Doing Social Media Marketing

Observing the way how some companies use social media in their marketing mix, I identified six common mistakes done by most companies.
1. Trying to control the conversation

Admit the hard truth, that social media is different from TV or print advertising, or from any type of conventional marketing channels. You cannot dictate terms to people on social media. Rather than taking a “company – customer” approach, you have to look at it more like a peer-to-peer conversation. You must give enough room for your customer to speak, in the conversation.

2.Expecting people to come to them
No! Just setting up a fan page on Facebook, or creating a Twitter account will not do wonders with your brand on social media. It is not a magnet that attracts your customers. In social media marketing, you have to initiate the conversation and you have to go to where the customer is. Before you expecting your potential customers to follow you on Twitter, you have to follow some of them, monitor their discussions on social media and to see how often they talk about you and your industry. These are the starting points for you to engage your customers with your brand. I know a successful social media marketer, who answers most of the questions on Yahoo answers, which are related to their industry. They are not directly promoting their brand to the Yahoo answers users, but they genuinely help those people to solve their problems. By doing so; they are getting closer to their potential customers, and give those customers a reason to follow the brand closely.

Sunday, May 16, 2010
Posted by Amitha Amarasinghe

How to Create and Manage a Newsletter Using Feedburner

So, you are looking for a free alternative for bulk mail sending services like constant contact, aweber, mail chimp or icontact? You want to send emails to a bulk list of addresses? Did you think about how handy Google’s free Feedburner can be as a reliable bulk email sender? When I mean bulk email sending, I don’t mean the type of mails we receive with “cheap Viagra deals” or any similar spam mailers. I mean, a professional double opt in newsletter sending. I will guide you through how to use Feedburner to send bulk emails, but first let’s learn some of the basics.

Yes, Feedburner can be used as a free newsletter sending software, subject to few limitations. There are pros and cons of using Feedburner as a bulk mail sending tool.
Tuesday, May 4, 2010
Posted by Amitha Amarasinghe

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