Archive for June 2010
Allfacebook.com revealed the news of “Facebook’s declaration of search war against Google”, creating some interesting arguments between Google fans and Facebook fans.
In my opinion, it is ridiculous to presume that what Facebook means as “search” is the same as what Google is currently offering. It is because of this stereotypical definition of ‘search’ that people tend to take lightly the challenge made by Facebook against Google. Critics of Facebook search ask typical questions like “do Facebook users use FB search as a search engine?” and “is user experience on FB search better than Google?” These are only questions, if you take Facebook’s challenge on from its literal meaning.
When I was thinking alone this line, I tend to realize that this is not only true with children, but also with adults. If we are not asleep, every one of us keeps on talking to someone, every single moment of the day. Just think about it. During the day, you talk to your work colleagues, friends, parents, schoolmates, children and strangers you meet at bank, bus stop, or in a store. If you are not talking to somebody else, you are talking to your self, which psychologists call as “self talking”.
One key objective for companies to participate in social media is to create an online community around their brand. Most brands do it right at the initial stage, when spotting the long-term advantages of building a hive of brand evangelists online, but the most common pitfall is at the selection of expected outcomes. Are you expecting a direct monetary benefit (cash/profit) by creating your community? Alternatively, are you just expecting increased brand awareness, which later may (or may not) convert into a monetary outcome? Your choice between these two options remains very important, when you measure the success or failure of your online community. In my opinion, most brand communities do not fail. Instead, they measure the success with a wrong yardstick. In the end, it boils down to a matter of “managing expectations”, rather than measuring the success or failure of the brand community. If you set expectations for one thing, and measure success with another thing; the answer would be crystal clear; you fail.
Everyday, we get many emails from companies with the reply path set to “do-not-reply” or “no-reply” email addresses. When I receive emails with reply path set to a ‘do-not-reply’ sender, the frustration about the brand begins, even if I actually don’t want to reply them. To add more to this frustration, they add a few sentences to reiterate same annoying message.
“Note that this is an automated response, and replies to this email will not be viewed”
“If you have any questions, please visit us in the Help Center or join our user community for help”.
“This is an automated message. Replies sent to this address will not be delivered. If you need to contact us, please access ******’s Help Section and click the "Email Support" link to send us an email.”
Technology behind setting up an email server or an auto-responder is not rocket science anymore. It may not virtually cost them any extra penny. But still, these companies continue not to set up a working reply path to their outgoing emails.
From my childhood, I have heard the legend of Raavana in the Raamayan, which always signified the India-Sri Lanka relationships from the ancient age. But, who would have thought the legendary “Raavan” has a role to play in popular Indian actor Amitabh Bachchan’s decision to skip the forthcoming IIFA Award ceremony in Sri Lanka? Even though Big B is not going to tell you that is the case, I will tell you why I am saying such a thing so confidently. First, read on!