Archive for November 2010

The N8 – ‘A Beauty’ … ‘A Beast’

I finally had my hands on this much waited beauty, the Nokia N8. The first handset to sport the new Symbian^3 OS and I've been spending some quality time with this beast over the past three weeks.
I call this a 'beauty' simply because of it's built quality. The anodized aluminium casing gives the handset a classy look. Hardware wise it's a beast - 680MHz processor coupled with a 3D Graphics Hardware Accelerator, built in 16GB of internal memory, 256MB RAM and 512MB ROM, microSD slot for memory expansion of up to 32GB. If I am not mistaken, the N8 has the largest camera sensor ever seen on a mobile phone to-date. And it's world’s first pentaband handset, which means you can use the device globally.

Monday, November 15, 2010
Posted by Amitha Amarasinghe

Social Media Marketing Workshop in Colombo - A Major Success!

A big thank you to all those who participated, encouraged us, and tweeted, retweeted about the event. It was a major success by looking at the participant feedback. A job well done Suranga Priyashantha, Sorav Jain, Indika Jayapala and Nadheera Nilupul. To follow the feedback from participants and comments by resource persons, check out the Twitter hash tag #SMMLK

More photos here.
Sunday, November 14, 2010
Posted by Amitha Amarasinghe

Confusing Your Customer is Not a Strategy

November 4th happened to be the 8th year celebration of my marketing career. It was on November 4th, 2002 I started working at my first job as a marketing internee. After practicing as a professional marketer for last 8 years I have come to realize that there is no better strategy than "keeping it simple”. In today’s highly fragmented and cluttered media environment, getting the attention of the customer is the greatest challenge for any marketer. When you confuse the customer with an over complicated product, you make the job easier for your competitors. Instead of trying to diagnose your over complicated product, they start paying attention to your competitors’ offers.

Take example; Yahoo auctions "was" a more feature rich auction engine than what eBay "is". "was" and "is" within quotes tell the whole story.

Customers come to you with a definite problem. If you don't give them a definite solution, you will definitely lose them next time. Be specific with what’s your offer to the customer. You offer must solve a problem for the customer.

Don’t confuse your customer. It’s not a strategy.
Wednesday, November 10, 2010
Posted by Amitha Amarasinghe

Peopleizing Your Brand - Presentation Materials for the Workshop Session

The Social Media Marketing workshop organized by the eBusiness Academy is happening this weekend at the OLAK Auditorium Colombo 10. Last couple of weeks, I’ve been busy preparing for the event so I hardly have any time to write something on this blog.

So far we have received an overwhelming response for workshop registrations. If you have not registered for the workshop yet, you have three more days to do so. Register yourself on this form, and confirm your participation. You can participate, either as company sponsored participants or self-funded individuals.

For the benefit of those who are coming to the workshop, I have already uploaded all related materials for my session at the workshop to and you can download the ZIP file here. The folder is password protected, and I will share the password with all participants on the event date.

The Outline of My Session

The ZIP file contains following resource files for the workshop session “Peopleizing Your Brand”.

1. Peopleizing Your Brand - How to Create Passionate Raving Fans for Your Brand (PDF printer friendly version of the presentation slides)
2. Social Commerce Statistics (PDF Document)
3. Key Trends in Consumer Attention Economy (PDF Document)
4. The Three Phases of Globalization – An Extract from the Book “The World is Flat” by Thomas Friedman (PDF Document)
5. 7 Things You Should Know About Tweeting for Brands (PowerPoint Slides)
6. Social Media Marketing - Measuring Results (MS Excel Workbook)

I will explain each of these topics plus many more interesting topics, during my presentation. Someone asked me about the meaning of “Peopleizing”. This again, will be discussed in detail during the presentation and for the moment, here is a brief definition of the word, in the context of social media marketing.

“Peopleizing is giving your brand a human personality and networking with target consumers who share the same personality”

See you there on 13th! Let's talk more about 'Peopleizing' in detail.
Monday, November 8, 2010
Posted by Amitha Amarasinghe

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