Archive for December 2010
Have you thought about it? Google Alerts is popularly known to be a method of keeping in touch with latest content on the worldwide web regarding a topic that you are interested in. The other side of the story is, Google Alerts can be effectively used as a method of targeting relevant audiences for the content on your website.
First, if you are not familiar about what Google Alerts are; I recommend you to read this article (later).
Currently there are six types of Google alerts available, namely News, Blogs, Video, Discussions, Realtime and Everything. To start optimizing your site for Google alerts, you need to decide in which specific category your site will fall into. If yours is a news website like a local newspaper, chances are your site getting alerted under “News Alerts” is high. I make an assumption, most of you who are reading this post are bloggers, trying to drive more relevant traffic for your blog. You might already using Search Engine Optimization (SEO), Pay Per Click (PPC) advertising and Social Media Marketing on Facebook and Twitter to drive more traffic for your blog. I suggest you to start actively using Google Alerts to drive more traffic to your blog.
If 2010 was the year of social media coming of age, my notion for 2011 is “the year of acceleration”. Certain developments took place in year 2010 proved that social media is not a fad, and it is here to stay. Now it is time for accelerating the trend. However, even throughout the year 2010, I heard some traditional marketers still arguing social media as a fad. Among them were few high profile managers in the telecom industry and few brand managers from multinational FMCG companies. Either they seem not fully convinced about the power of social media as a marketing communications tool, or they may be excessively overwhelmed by the current success they earn with traditional marketing channels. If their predictions to hold true, we have to expect a social media bubble burst in the year 2011, as the dot com bubble burst we experienced in year 2000.
Here are my six predictions for the year 2011.