Archive for February 2010

Marketing 2.0 - A Recipe to Add Social Media to your Marketing Mix

This is a presentation I delivered, at the Jamagra February 2010 Symposium.





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Saturday, February 27, 2010
Posted by Amitha Amarasinghe

Social Media for Politicians. A Growing Trend in Sri Lanka

Another election is coming up in the horizon in this part of the world where I live in. This time it’s going to be a parliamentary election, which happens every six years according to the Sri Lanka constitution. Already the Colombo streets are cluttered with posters and hoardings featuring broadly smiling faces of politicians of all major parties, who are appealing for our attention. In a few days time, the commercial slots of prime time TV will also get cluttered by repeated boring messages from various politicians campaigning for the election. Beneath all these drama, there is completely a new dimension of political marketing budding in, which only a handful of them tried out during the 2004 general election. Politicians are beginning to discover the internet, and they are sensing the power of social media and online communities. Politicians in this part of the world, are increasingly trying to strengthen their presence on the internet and social networking sites, most definitely following the foot steps of Barack Obama, who’s campaign was the best case study of effective use of social media for political campaigning.



The DEMO Model

I’ve been writing a series of articles to the online technology magazine Digit.lk for few months now, on the topic of eMarketing and Digital Media. In the upcoming issue of the magazine, my article focuses on “developing an effective eMarketing plan”. I was thinking of a way of organizing the practical ideas I have in my mind into a presentable theoretical model, and came up with this four step DEMO model.



STEP 1: Design Your eMarketing Strategy

This is the critical first step of your eMarketing planning process. In this stage, you have to follow six sub steps.
Thursday, February 18, 2010
Posted by Amitha Amarasinghe

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