Archive for July 2010
Branding; whether it is corporate or personal, is an art of managing what people 'think' and 'say' about you or your brand. In that sense, what matters most in branding? Here is my formula.
What matters most is what you think who you are. What matters next is what others say who you are. What matters least is what you 'say' who you are.
Unfortunately, most brands (personal or corporate) go on the exact opposite order of priority. They weight, 'what I say, who I am' as the most important factor in branding. Just look at an average TV commercial you see every day. It is guaranteed to be full of all 'self centric' corporate crap. Then talk (or chat) to an average 'personal brand' you know for quite a sometime. Again, you are most likely to be bombarded by a string of self-centric explanations of 'what I can do, and what I am planning to do'. Does this really matter?
It was a historic day for Sri Lankan cricket as the veteran off spinner Muttiah Muralitharan reached his 800th wicket in test cricket, most ironically with the last ball he delivered in a test cricket match. Can you expect a more dramatic retirement for a legend like Murali?
Sri Lankan Twitter community gathered around the hash tag #murali ever since last evening, and tweeted to each other about their feelings of the retiring cricket maestro. At one point, someone pointed “Murali” is trending on Twitter! So, we thought this is the best way, we; the Sri Lankan Tweeps can pay tribute to the greatest ever cricketer, the world has ever seen after, Don Bradman.
Dailymirror.lk reported yesterday, “the police women and child’s bureau (Sri Lanka) has received over 50 complaints against the social networking website Facebook”. Below are some extracts of the news story, to set the tone for my today’s post.