Posted by : Amitha Amarasinghe Sunday, February 13, 2011

It’s Valentine's Day, and isn’t it the right time for your brand to make some LOVE on Social Media? You’ve heard, your customers are already on Facebook, Twitter and Foursquare so it’s your turn to catch up with them if you already haven’t. Here’s what you have to do. Make LOVE!

LOVE - Listen, Observe, Voice, Engage

Listen to what other people are discussing on Social Media places like Facebook, Twitter and blogs.

Observe the patterns. Are they talking about your brand? Is it in a positive sentiment? Observe the norms of each network

Raise your voice and start talking when appropriate. Use what you have observed, as conversation openers

Extend the conversation by deeply engaging with your audience. Give feedback and help people to solve problems

Happy valantine’s day!

Originally posted on Like this blog? Get email updates when I post next time, or subscribe to the feed on a reader. Follow me on Twitter @Amisampath 

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