Posted by : Amitha Amarasinghe Sunday, February 13, 2011
It’s Valentine's Day, and isn’t it the right time for your brand to make some LOVE on Social Media? You’ve heard, your customers are already on Facebook, Twitter and Foursquare so it’s your turn to catch up with them if you already haven’t. Here’s what you have to do. Make LOVE!
LOVE - Listen, Observe, Voice, Engage
Listen to what other people are discussing on Social Media places like Facebook, Twitter and blogs.
Observe the patterns. Are they talking about your brand? Is it in a positive sentiment? Observe the norms of each network
Raise your voice and start talking when appropriate. Use what you have observed, as conversation openers
Extend the conversation by deeply engaging with your audience. Give feedback and help people to solve problems
Happy valantine’s day!
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