Archive for October 2011

Learning Social Media From කජුවත්ත එක්සත් Cricket සමාජය (Kajuwatte Eksath Cricket Samajaya)

කජුවත්ත එක්සත් Cricket සමාජය (Kajuwatte Eksath Cricket Samajaya) is the latest talking point on Facebook. I see at least 10 comics or other funny content shared by my Facebook friends, which links back to කජුවත්ත එක්සත් Cricket සමාජය (Kajuwatte Eksath Cricket Samajaya) Facebook page.

All though I do not have a clue about the guys working behind this title, I must say that they are enjoying some decent amount of ‘Social Media Love’ from Facebook users in Sri Lanka. I believe the name originated from this particular episode of ‘Mobitel Fan Talk’, which was aired during Cricket World Cup 2011.

The page gives us few good social media marketing lessons. Facebook recently introduced a new KPI to measure level of engagement of a Facebook page. This new index measures how many “people are talking about” your Facebook page during past 7 days. Why this number is important? Because, people will talk about your Facebook page (your brand on Facebook) only if you deliver ‘talk worthy content’ on your page. This matrice will significantly improve, if people start sharing the content originally uploaded/posted on your Facebook page. කජුවත්ත එක්සත් Cricket සමාජය (Kajuwatte Eksath Cricket Samajaya) is a prime example of how ‘compelling content’ can encourage engagement. As at the time of writing this post, කජුවත්ත එක්සත් Cricket සමාජය (Kajuwatte Eksath Cricket Samajaya) is having only 14,000 odd “Likes” but 82,000 people are talking about them. A quick look at some the most popular Sri Lankan Facebook pages with over 50,000 ‘Likes’ are struggling to pass the 2,000 mark in the index for ‘people are talkin about’.
Monday, October 31, 2011
Posted by Amitha Amarasinghe

Cheapest Android Smartphones in Sri Lanka: 10 Androids You Can Buy Below Rs. 34,999/-

Looking to buy an Android Smartphone but don’t want to spend a lot of money? Here’s the top 10 Android Smartphones you can buy in Sri Lanka, under Rs. 34,999/-! Yes, that’s if you have a budget of Rs.35,000/- for an Android Smartphone, you still  have 10 options to compare.

Smart phones in Sri Lanka are not still cheap. Still, Rs.35,000/- is quite a big amount of money for an average Sri Lankan, so this give way for cheap Chinese feature phones in the price range of Rs.3,000 to 15,000. Most people go for these cheap ‘look-alike’ Chinese phones, thinking that they are functionally similar to popular smart phone makes like BlackBerry or iPhone. “Every cellular phone which comes with  a QWERTY keyboard is not a BlackBerry”. (Unfortunately, there is a segment of the market in Sri Lanka who believe it’s the same). This is a market education requirement, which need to be addressed by the mobile phone operators in Sri Lanka.

Coming back to the topic of this post, let me list down the top 10 cheapest Android phones in Sri Lanka.

Monday, October 10, 2011
Posted by Amitha Amarasinghe

You Should Never Adopt Social Media Marketing at Your Company

  1. Your products are having identified bugs but you don’t have a proper plan to fix them
  2. You believe numbers are more important than customers
  3. Your senior managers are overly obsessed with old school thinking of “uniform brand communications” and want you to filter each and every tweet, Facebook update, to qualify a certain checklist of guidelines.
  4. You believe grammar and spelling mistakes on blogs, tweets, and Facebook updates are serious sins.
  5.  You plan to hire a high-end production house to shoot your Youtube videos
  6. You want to take legal actions against a blogger on charges of copyright violations, for uploading your 1994 TV commercial to his Youtube account.
  7. You don’t have time and people to reply comments made by your customers on your Facebook page.
  8. You believe social media is free
Have more thoughts on why you should never adopt Social Media Marketing? Add as comments.

Originally posted on Like this blog? Get email updates when I post next time, or subscribe to the feed on a reader. Follow me on Twitter @Amisampath Please help improve the quality of this blog. Report any spelling or grammar mistake here
Wednesday, October 5, 2011
Posted by Amitha Amarasinghe

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