Archive for March 2011
If creating a Facebook page and running an ad to promote it, is everything about Facebook marketing; my grandmother would have made a good social media marketer if she lived in this day. Unfortunately, we see people using Facebook for marketing, as if they are using their grandmother’s wisdom for doing it.
I’ve been telling this over and over again; social media marketing is becoming spoiled day by day, simply because of the lack of integrity, lack of marketing touch, and lack of professionalism among the people who handles this. Not anyone who knows how to set up a Facebook page or a Twitter account is a social media marketer. Marketing is a profession, as well as a well-established body of knowledge. Social Media is only a tool, to execute this vast body of knowledge. However, unfortunately in Sri Lanka (and most places of the world where Social Media is less evolved), the task of running a company’s social media marketing presence, is assigned to the least qualified bunch of people to do that; the techies. This derives from the common myth that “Internet belongs to engineers” (because they created it??). To add fuel to the fire, the average marketing professional in any given company are way too much backward when it comes to dealing with new technology, so the job defaults to the guy who is most comfortable with the media.