Archive for April 2012

Dawn of the Era of User Generated Entertainment

I still remember the day I went for a movie for the first time, with my parents  as a five year old kid. That day I had a load of questions to ask from my father, about how movies are made, and how they are projected to the giant screen inside the movie theatre. The answers I got, painted a picture in my mind that ‘making movies is a complicated thing, which only a certain kind of people can handle’.
For as long as we can remember, that ‘certain kind of people’ used to be the professional moviemakers from Hollywood, Bollywood, or from our own local cinema industry. In certain countries like India, these elites were treated almost as gods! 

Rise of television as a medium of entertainment affected the cinema industry negatively, but the television entertainment production still remained to be an industry with ‘high entry barriers’, making it the property of more or less the same set of individuals who dominated the cinema industry.

Sunday, April 1, 2012
Posted by Amitha Amarasinghe

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