Archive for January 2012

Hits, Clicks, Visits, Unique Visits, Pageviews, or What? Understanding the Jargon of Online Advertising


Working in the online ad business and dealing with various clients and web publisher partners for some time now, I think I explain these jargon to someone somewhere, at least three times every week. Every week I meet people from various online publications in Sri Lanka, canvassing for advertising packages on their websites. On the other end, I sit with various clients who then evaluate the value bundle in these packages, and making the decisions whether to buy it or not.

I noticed a problem, which happens repeatedly in most of these discussions. Increasingly, people use “hit rate” as a matrix to justify why someone should place an advertisement on their website. “Our website attracts more than 1 million hits a week”, “We recorded 40 million hits last months”, “Hit rate to our website is increasing significantly”. These are some of the words, I regularly hear from the people I meet.


Most advertisers (clients) don’t fully understand this jargon, so they blindly believe that, a website with a higher ‘hit rate’ is a good place to place their advertisements. Publishers (website owner) on the other hand, are also not fully aware of the difference between “hits” and “visits” or they are trying to exploit the ignorance of the client to exaggerate the popularity of their websites.

Saturday, January 28, 2012
Posted by Amitha Amarasinghe

Safe and Responsible Social Media

 Thank you Nazly Ahmed of Refresh Colombo and Learn TV for producing and uploading this video for Youtube. This was my presentation on the topic "Safe and Responsible Social Media" at Refresh Colombo last December.

Synopsis

Social Media gives everyone a voice to speak in public domain and it serves as a tool to network freely with people all around the world. But how far you should go when expressing yourself on Social Media? What would be the consequences of what you share on social networks? Content you share on social network, can possibly change your life or someone else's. Now it is the ideal time to take a look at the ways we can use Social Media safer, and in a more responsible manner.



Saturday, January 21, 2012
Posted by Amitha Amarasinghe

Back to Blogging - Template Revamp and Other Stuff

Yes, I’m back on blogsphere once more after nearly a two months silence. This time, I’m back with some changes to the layouts of this site and added couple of additional features as well.

I’ve been writing on this blog for nearly about five years now, and what keeps me going is the nice feeling I get, when I look back at some of the posts I’ve written in the past. There are some posts on this blog which are still being found as useful pieces of resources. For example, the posts I did about cheapest Androids in Sri Lanka, how to create newsletters with Feedburner, what motivates people to participate in Social Media, how to conduct online surveys using Google Docs, are still receiving hundreds of visits every day and still remains as some of the most visited pages on this blog. I think, this is a great example for those bloggers who measure the success of a blog purely based on the number of comments they attract, and quit blogging simply because they don’t get enough comments on their posts! In average, I gather only 3 comments per post, but I receive over 800 daily visitors purely through Google, because I’ve created some content which helps them to solve some of their problems.
Posted by Amitha Amarasinghe

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