Archive for July 2013

The Broken Windows Theory and Ex-Alien Video

The Broken Windows Theory was introduced by social scientists James Q. Wilson and George L. Kelling in 1982, as a theory in criminology which explains how maintaining and monitoring urban environments in a well-ordered condition may stop further vandalism and escalation into more serious crime.
Ok, let me explain this with a classic example they always take when explaining this theory.

Consider a building with a few broken windows. If the windows are not repaired, the tendency is for vandals to break a few more windows. Eventually, they may even break into the building, and if it's unoccupied, perhaps become squatters or light fires inside. Or consider a sidewalk. Some litter accumulates. Soon, more litter accumulates. Eventually, people even start leaving bags of trash from take-out restaurants there or even break into cars. (From Wikipedia) 
 Now think about how most streets in Colombo & suburbs looked like four years ago. It was untidy, filthy, not well maintained. As a result what happened was, people fearlessly went ahead and dropped more garbage out of their vehicles. They spit on sidewalks, dropped their food wrappers on the streets, and in some streets in Colombo it was a common thing to see even people urinating on the sidewalks. Fast forward to 2013; thanks to massive urban development projects happening in and around Colombo, most of the streets are now well maintained, clean and disciplined. You will probably think more than twice before even dropping a toffee wrapper outside your vehicle, because nobody wants to be the ‘first culprit’ who spoils it all. Now, you might be asking me ‘how this broken window theory relates to Ex-Alien video?’ The relationship occurred to me when I noticed this Tweet on my timeline this morning.
Sunday, July 28, 2013
Posted by Amitha Amarasinghe
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Delivery Cranes and Google Quality Score

Kid: “How did I born, and become your son?”

Mom: “Well…. Your father and me got married, and god gave you us as a gift”

Kid: “But how did god come to your wedding? He’s supposed to be invisible?”

Mom: “Errrrr… a Delivery crane from heavens delivered you to us”

Kid: “But, how can such a small bird carry a baby?”

Mom: “Look honey, now there are things you don’t understand; it’s too complicated, you will know when you grow-up, now go to sleep”

Kid: “Mmmm… I think there’s something that you don’t tell me”


Marketer: “How does Google rank sponsored links?”
Friday, July 12, 2013
Posted by Amitha Amarasinghe

First Batch of "Digital Enabled" Marketers from University of Sri Jayawardenepura

On Saturday I spent the whole day evaluating the practical assignments by the first batch of students for newly introduced Digital Marketing subject at University of Sri Jayawardenepura. Three months ago, I got the opportunity of becoming the lead resource person for this course, among some other guest resource persons from various places across the globe.

As part of their group assignment, students were asked to select an organization (business, or non profit) of their choice and develop and execute a real digital marketing campaign. They were given 12 weeks for the project. In my brief to them I clearly advised them not to go after big multinational brands, but rather focus on SME brands who are agile and open enough to leave their brand in the hands of some university undergraduates.
Sunday, July 7, 2013
Posted by Amitha Amarasinghe

Social Media Day Colombo 2013 – Reflections

Kushan & Srimal Performing at #SMDayCMB

Despite the occasional “Ratification” [A new social media word invented at #SMDayCMB - Don't think literally, but metaphorically] inside the venue, the Social Media Day 2013 event was an overall success according to many people who attended it, and then gave their honest feedback. When I say “honest feedback” I’m not only counting the ones who simply told us ‘good jobs guys’, but also counting the ones who gave some seriously valuable constructive criticisms.

As I set out in my opening note for the event, we deliberately wanted this event to be very casual and unstructured in its format. After all, the event was about ‘Social Media’ and the inherent nature of Social Media is; it is casual, it is unstructured, and it is nonconforming to what your typical event adviser would consult you to do. “The ideal event format” we (the organizers) had in our mind was, something a little more objective driven than a casual Tweetup, and something a far less serious than a ‘Social Media Marketing Conference’ which would typically be held at a luxurious hotel. We wanted to keep the casual and friendly environment of a Tweetup, (Yes, folks were allowed to come in shorts!) and the content and outcomes of a conference (presentations, panel discussions). We definitely achieved the first objective in my opinion, but I agree with some critics, that we would have done it better with the second objective.
Monday, July 1, 2013
Posted by Amitha Amarasinghe

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