Archive for 2014

Why Every Company Should Hire an In-house Digital Marketing Expert

 We all know the story of ‘Seven blind men and an Elephant’ as an excellent fable of how personally attached perspectives can deceit us from the bigger picture; the reality. Your brand’s digital strategy can end up being another similar story, unless if you act soon to appoint a qualified enough person to manage this bigger realities surrounding your brand.

When digital marketing is new to a company, they tend to be in a state of uncertainty about where to put their digital ad money they set aside in the annual marketing communications budgets. They know digital is important, they know social is growing, and they’ve heard that search marketing can be really effective. Yet still, most companies will not have a faintest of a clue on where to begin their journey on digital and social media marketing.

This uncertainty opens up a loophole in your entire approach to digital marketing, leaving other organizations (who always in the look for how to grow their business) and self-proclaimed experts to sneak in and exploit your ‘fear of being left out in the digital party’.
Wednesday, December 17, 2014
Posted by Amitha Amarasinghe
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Re-Targeting Your Customers on Facebook and Google Display Network

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Remarketing (or Re-Targeting) is the hot topic among digital marketers now days. If you haven’t heard about remarketing before, it’s the simple idea of delivering a customized advertisement at a visitor to your website. This usually happens targeting them on 3rd party websites they visit.

Let’s take this example. You visit website looking for Hotels in Singapore, and you exit the site after seeing couple of hotels in Singapore city. The next day you visit a different website, you will suddenly realize Agoda has targeted you an ad with “Hot deals in Sigapore”. How do they do this? They are using this ad delivery technique called ‘retargeting’.
Wednesday, November 12, 2014
Posted by Amitha Amarasinghe

How to Find a Good Social Media Trainer?

With over 4 Million internet users in Sri Lanka we can see more and more companies adapting Social Media as a marketing communications channel these days. This creates the need for Social Media training in Sri Lanka, paving the way for another industry for Social Media Training.

In my last blog post I highlighted it is becoming vital for companies to train their existing marketing staff for Social Media and Digital Marketing. At the same time, when they recruit new staff they have to check for Digital Marketing qualifications in potential employees. However, the challenge most companies faces today is finding the right partners for their training.

It’s easy for a company’s training manager to decide which trainers to work with for a broadly popular subject like marketing, finance, or office etiquette etc. However, knowing that most of the training managers and senior marketing managers at Sri Lankan companies are clueless themselves about Social Media or Digital Marketing, they rely on some illusive methods of choosing a training partner.

Thursday, June 12, 2014
Posted by Amitha Amarasinghe

Latest Internet Penetration Statistics for Sri Lanka: We Have Crossed 4 Million Internet Users Milestone

Latest Internet Penetration Statistics for Sri Lanka
UPDATE: Latest Sri Lanka Internet Penetration Statistics

Last year (2013) I blogged when we crossed the 3 Million internet users milestone and made a prediction that Sri Lanka will cross the 4 Million internet users mark at the end of year 2013. Up until recently there was no officially published report for latest internet penetration statistics for Sri Lanka. We used year on year growth rates to predict a 4.5 million internet users as of end of the Q1 of 2014.
However finally we have some officially published data to verify these figures. 
According to this latest published report by, Sri Lanka is ranked 74th among 198 countries, in terms of total internet users. Sri Lanka is having 4,267,507 internet users according to this report which takes it’s sources as elaboration of data by International Telecommunication Union (ITU), United Nations Population Division, Internet & Mobile Association of India (IAMAI), and the World Bank.
Sunday, June 1, 2014
Posted by Amitha Amarasinghe

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