Archive for June 2014

How to Find a Good Social Media Trainer?

With over 4 Million internet users in Sri Lanka we can see more and more companies adapting Social Media as a marketing communications channel these days. This creates the need for Social Media training in Sri Lanka, paving the way for another industry for Social Media Training.

In my last blog post I highlighted it is becoming vital for companies to train their existing marketing staff for Social Media and Digital Marketing. At the same time, when they recruit new staff they have to check for Digital Marketing qualifications in potential employees. However, the challenge most companies faces today is finding the right partners for their training.

It’s easy for a company’s training manager to decide which trainers to work with for a broadly popular subject like marketing, finance, or office etiquette etc. However, knowing that most of the training managers and senior marketing managers at Sri Lankan companies are clueless themselves about Social Media or Digital Marketing, they rely on some illusive methods of choosing a training partner.

Thursday, June 12, 2014
Posted by Amitha Amarasinghe

Latest Internet Penetration Statistics for Sri Lanka: We Have Crossed 4 Million Internet Users Milestone

Latest Internet Penetration Statistics for Sri Lanka
UPDATE: Latest Sri Lanka Internet Penetration Statistics

Last year (2013) I blogged when we crossed the 3 Million internet users milestone and made a prediction that Sri Lanka will cross the 4 Million internet users mark at the end of year 2013. Up until recently there was no officially published report for latest internet penetration statistics for Sri Lanka. We used year on year growth rates to predict a 4.5 million internet users as of end of the Q1 of 2014.
However finally we have some officially published data to verify these figures. 
According to this latest published report by, Sri Lanka is ranked 74th among 198 countries, in terms of total internet users. Sri Lanka is having 4,267,507 internet users according to this report which takes it’s sources as elaboration of data by International Telecommunication Union (ITU), United Nations Population Division, Internet & Mobile Association of India (IAMAI), and the World Bank.
Sunday, June 1, 2014
Posted by Amitha Amarasinghe

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