Archive for November 2014
|Image Credit lexity.com|
Let’s take this example. You visit Agoda.com website looking for Hotels in Singapore, and you exit the site after seeing couple of hotels in Singapore city. The next day you visit a different website, you will suddenly realize Agoda has targeted you an ad with “Hot deals in Sigapore”. How do they do this? They are using this ad delivery technique called ‘retargeting’.