Archive for November 2014

Re-Targeting Your Customers on Facebook and Google Display Network

Image Credit lexity.com
Remarketing (or Re-Targeting) is the hot topic among digital marketers now days. If you haven’t heard about remarketing before, it’s the simple idea of delivering a customized advertisement at a visitor to your website. This usually happens targeting them on 3rd party websites they visit.

Let’s take this example. You visit Agoda.com website looking for Hotels in Singapore, and you exit the site after seeing couple of hotels in Singapore city. The next day you visit a different website, you will suddenly realize Agoda has targeted you an ad with “Hot deals in Sigapore”. How do they do this? They are using this ad delivery technique called ‘retargeting’.
Wednesday, November 12, 2014
Posted by Amitha Amarasinghe

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