Posted by : Amitha Amarasinghe Saturday, February 28, 2015

Finally, it’s confirmed. I will be travelling to Singapore for the Festival of Media Asia-Pacific which will take place from 22nd to 24th March 2015 at Capella Singapore, Singapore.

They have announced the finalized agenda for the conference and there are some exciting topics lined up throughout the two day conference.

I’m particularly looking forward for some sessions, covering the emerging techniques in digital media.

TV and programmatic is the topic for Chris Dobson, Executive Chairman of The Exchange Lab which is scheduled for the day 1 of the conference itself. “Traditional media has become digitised; cinema distributors have moved to digital formats, outdoor has invested in digital billboards. TV is the last of the traditional media sectors to move into programmatic. These 'next generation' advertising solutions all have one thing in common, technology. It's the connective tissue between content and the consumer, brands and advertising.” That’s an impressive synopsis of the session Chris is planning deliver at FOMA15.

On day 2, there is another interesting topic lined up “Working offline for the masses”, a session by Deepak Ravindran, Co-founder & CEO of Innoz. This session discuss a topic very much relevant for the Sri Lankan market. How do brands reach millions of consumers that own mobile phones, but not smart phones? How can you create effective campaigns that resonate and generate brand engagement for the offline mobile user? It’s going to be very interesting to find answers for these questions before us.

These are some of the topics I found very interesting among much more valuable sessions lined up. It’s only four weeks more for the conference, and you still have chance to reserve a place for you.
Drop me an email (contact me) if you are planning to take part on this conference, we can catch up during one of these networking sessions :-)

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