Archive for May 2015
I recently met a university batch mate of mine, who is now in the field of HR. While discussing where we are and what we do now, eventually it opened up for a very fruitful discussion on the topic of role of social media in the field of HRM.
My friend complained social networks as a productivity killer and something, which all companies should get rid of at all costs. This did not surprise me at all, as this used to be the same sentiment I noticed from all HR professionals I meet. In fact, it is not an opinion limited to HR professionals, but also a common belief among most of the senior level executives in many companies I know. Surprisingly enough, these executives somehow agree with me more often than not, about the value of social media as a marketing communications channel. They never show any doubts about using Facebook and Twitter for brand building, customer care or lead generation. They are always very keen in learning more about social media as a marketing tool.