Ami's Space

You are welcome. Well, I'm kind of a hub among few...

2010-03-13T12:48:02.624+05:30

You are welcome. Well, I'm kind of a hub among few circles of social groups, but not as connected as the ones surfaced in this study :-)

@Nirosh, totally agreed! I'm sure, it's not only going to change marketing, but many other disciplines as well (medicine, security, politics, predicting future etc). This might be the next paradigm shift in science. Who knows!

Excellent video, thanks for sharing. your obviousl...

2010-03-12T00:20:18.753+05:30

Excellent video, thanks for sharing. your obviously a hub!

This is really awesome video...thanks for sharing!...

2010-03-11T19:33:50.161+05:30

This is really awesome video...thanks for sharing!!!... I like the Prof Albert Barabasi's idea about the 21st Century "Network science is the foundation of 21st century" and I highly believe that, this will be a big breakthrough for all marketers to change their strategies for 21st century.

Greeeeat! Thanks to your useful post i finished do...

2010-03-06T20:59:32.593+05:30

Greeeeat! Thanks to your useful post i finished doing my online questionnaire. Thank u a lot!:)

Honestly, when I put together the DEMO acronym I d...

2010-03-03T13:30:45.544+05:30

Honestly, when I put together the DEMO acronym I didn't noticed this. But now when I look at it again, I can see the clear connection :-)

Very interesting model for emarketing. Guess you d...

2010-02-27T17:02:27.154+05:30

Very interesting model for emarketing. Guess you derived it from Deming's PDCA cycle!

Very interesting! Some startling facts you have ...

2010-02-27T16:56:59.840+05:30

Very interesting!

Some startling facts you have delivered! Thanks a lot.

Hi Lefroy, Thanks for the valuable feedback. 3.7...

2010-02-21T10:22:42.356+05:30

Hi Lefroy,

Thanks for the valuable feedback.

3.7% must be the TRC (or central bank) statistics, which covers only the direct users of internet connections. If we add the amount of people who access internet from offices, schools and public portals this figure rise up to about 7%. However, I made it a point that the low internet penetration is a problem (and I suggested a solution for those politicians who wish to take internet as a campaigning medium). Internet still does not have a say in Sri Lankan elections, but my point was it has become a “talking point” in the parties concerned.

I do understand your concerns about TH campaign. I must reiterate the fact that my focus here is on the “political marketing” aspect of the campaign, but not about the way someone interpret it from a political aspect.

I was referring to some of the comments made about the TH campaign by some JVP politicians on TV. On those comments, they have estimated the total cost of the campaign (in millions) and made a point that it the money would have been invested in development programs aimed at the youth. I never wanted to discuss whether they were right or wrong (on which you might find arguments for both sides).

Only about 3.7% in this country get to access the ...

2010-02-21T00:35:29.249+05:30

Only about 3.7% in this country get to access the internet. It'd take about another two decades for the internet to have a say in the elections... About Tharunyata Hetak. The problem was, it was supposed to be a charity organisation, and they collected money to make a better future to the youth. It was dead wrong of them to use that money to promote one candidate.. Also there was the problem of from where all that money came from.. It wasn't a problem about marketing.

Thanks :-) We normally compare FB against Google ...

2010-02-20T22:27:17.221+05:30

Thanks :-)

We normally compare FB against Google Adwords or Yahoo Search Marketing (similar platforms). Even compared to them, FB remains much cheaper.

With an average cost per click (CPC) of US$0.05 (Around Rs.6.00) you can run a good FB campaign targeting Sri Lanka. So, with the cost of a one 30 second TVC on prime time TV, someone can easily attract over 15,000 visits to their FB page or website. We normally can’t compare FB ads with TVC’s and other mainstream media, because objectives of opting for these channels are different. Normally, people go for FB ads to gain the advantage of micro level targeting, which is not possible on TV. For example, I recently targeted a FB ad to passed-out graduates of University of Sri Jayawardenepura, who are working in the marketing field. The ad was quite effective, as it was highly relevant to the audience.

Good post! Yes.. low rate of internet penetration ...

2010-02-20T22:16:12.128+05:30

Good post!
Yes.. low rate of internet penetration in outstaions is the main drawback here.

BTW FB ads are quite expensive right?

Picasa is a great tool to manage our photos in a c...

2009-12-11T13:27:35.378+05:30

Picasa is a great tool to manage our photos in a central location and use it across many other Google services like Blogger, Wave etc. In contrast, Flickr lacks that "administrative" convinience. The plus side of Flickr is it's reach. Compared to Flickr.com, picasaweb.google.com (Picasa's public website) reach a lower volume of visitors worldwide (see the updated section in this post). This means, photos shared on Picasa will reach lower volume of potential people who are willing to see them.

On the other hand, Picasaweb rarely show up in Google's own "Image Search" engine. Comparitively, Flickr deliver higher volumes of image results on Google Image search. This again is a limitation of reach.

But a big advantage of Picasa as many other Google product is, "It's completely free!" :-) Flickr allow only up to 200 photos free, and you have to upgrade to a paid account to host more photos.

Comparitively, it's a choice between "reach" and "managing". If your objective is to reaching to a wider audience and getting more feedback (comments, link back etc), interacting with people with simmilar interests, Flickr is the ideal place. If your objective is to find a place to manage your photo bucket with advanced tools and centralized access; Picasa is the ideal tool.

Thanks :)

2009-12-11T12:37:48.621+05:30

Thanks :)

Thanks Amitha! I'm using Picasa. Mainly cos it is...

2009-12-11T12:36:43.491+05:30

Thanks Amitha!

I'm using Picasa. Mainly cos it is easier to manage blogger with Picasa.

How do you compare the two? (ie Picasa n Flickr)

I think you must try Flickr.com. That's the best p...

2009-12-11T09:14:18.802+05:30

I think you must try Flickr.com. That's the best place for photographers. You get global exposure for your photography work and Flickr provide decent license protection for your photos with Creative Commons license

Glad to hear that! Do pay a visit at anytime. We a...

2009-12-11T09:12:17.243+05:30

Glad to hear that! Do pay a visit at anytime. We are more than happy to serve you :-)

Yep all these free internet sites can be used as e...

2009-12-10T23:07:08.363+05:30

Yep all these free internet sites can be used as excellent marketing tools if you use it correctly..

Glad to know that you do an animal clinic close to Gamsabha junction. I live close by and we have two dogs :)

Thnaks..very helpful!

2009-12-10T23:03:19.767+05:30

Thnaks..very helpful!

I'm only in Facebook n Linkedin. Im yet get the T...

2009-12-10T23:02:17.090+05:30

I'm only in Facebook n Linkedin.

Im yet get the Twitter bug :)

great bollywood Celebrity Dirts

2009-09-20T12:20:25.175+05:30

great bollywood
Celebrity Dirts

Thank you Dr. Travis for the kind compliments :-) ...

2009-08-20T12:25:59.819+05:30

Thank you Dr. Travis for the kind compliments :-) This was one of the most inspirational sessions we had, early in the MBA program

Hi Amitha, I just ran into this article, imagine ...

2009-08-20T11:46:20.998+05:30

Hi Amitha,
I just ran into this article, imagine - two years later, and am thrilled of what you have said and expanded on the session I did. Sadly, we dont to the Measurement module any more at PIM. However, Its components are now distributed over the entire MBA course.
Travis

Interesting! I'll try that next time Thanks for...

2009-07-30T21:18:30.339+05:30

Interesting!

I'll try that next time

Thanks for sharing

To register ariasia.com, at least it'll cost them ...

2009-07-26T11:53:06.247+05:30

To register ariasia.com, at least it'll cost them 15 dollars (register plus hide WHOIS). Looks like the buggers don't have the money to afford this :-)

If these buggers (the email guys not airasia) had ...

2009-07-26T02:03:51.625+05:30

If these buggers (the email guys not airasia) had an ounce of brains, they'd use a tech guy and do an alias for the email instead of using gmail. Or they could simply use some thing like xxx@ariasia.com. as we all know the mind is not going to recognize such misspellings. Couple that with the design and voila you'd have a more effective scam :)

BTW, there are much better tools to harvest email addys ;)