Six Degrees of Separation – The Foundation of Social Media

Before I tell you a word further, I want to tell you that you MUST WATCH the video embedded below. If you are not into social media as much as I do, you will start to realize from where I got the inspiration.

I use two theories, every time I explain “Social Media” to someone. First one is the monkeysphere theory (or the Dunbar’s Number). The other theory is Six Degrees of Separation (or the Small World Phenomenon). I believe, these are the two most fundamental concepts of making all social network sites so interesting to watch. It is based on these two theories, that we can leverage the power of social media for marketing an idea or a product.

What exactly is six degrees of separation all about? In plain English, SDOS means that you need only six nodes of social connections to connect with any of the 6 billion human beings on planet earth. Surprised? Did you know that you are connected to president Obama, by only six social connections in the middle? Let me not explain this further, and invite you to watch this wonderful documentary produced by BBC.

(This is a high quality video which you can watch in full screen. Click on "full screen" icon on bottom right hand side corner of the embeded video)

Six degrees of separation from Adam Woozeer on Vimeo.

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  1. This is really awesome video...thanks for sharing!!!... I like the Prof Albert Barabasi's idea about the 21st Century "Network science is the foundation of 21st century" and I highly believe that, this will be a big breakthrough for all marketers to change their strategies for 21st century.

  2. Excellent video, thanks for sharing. your obviously a hub!

  3. You are welcome. Well, I'm kind of a hub among few circles of social groups, but not as connected as the ones surfaced in this study :-)

    @Nirosh, totally agreed! I'm sure, it's not only going to change marketing, but many other disciplines as well (medicine, security, politics, predicting future etc). This might be the next paradigm shift in science. Who knows!


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