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Coco Veranda – A Sri Lankan Example of a Brand Well Peopleized

coco veranda
If you read my last blog post describing the concept of “peopleizing” a brand, you might come up with the intuitive question “is this possible?”. You might ask, are there brands who have managed to do this already?

As it’s the case with any new concepts, you won’t find dozens of practical examples at the initial stages as the concept itself requires lots more improvements and modifications based on practical insights. However, I can give you a one good practical example from a Sri Lankan café located in Colombo 07000; Coco Veranda.


My first interaction with Coco Veranda and its co-founder was, when I did them a PPC campaign on Google for their sister company The Bloom Room. By that time, Coco Veranda was doing relatively well on social media, and I realized how potential is this brand to flourish as a perfect example for a social media success. Later, I got deeply involved in the TweetupSL event, in which Coco Veranda played a huge role to make the event a major success.

Today, we can cite Coco Veranda as a perfect example of a brand which is ‘well Peopleized’ among their target community. Unlike most other brands who jump into social media bandwagon; Coco never went after number of followers and ‘likes’ obsessively. They never try to use social media as another channel of ‘advertising’ to force their marketing messages down the throats of potential customers. Instead, they got involved with the community with a genuine desire for social media, and created genuine relationships with real people. This ‘authenticity’ factor in Coco Veranda’s social media efforts, helped them establish the ‘trust’ element so strongly within the community. Today, Coco Veranda is not just a mere ‘faceless brand’ for social media users in Sri Lanka. Instead, “Coco” is a real person with a distinct personality. That ‘person’ interacts with other people in the community with more of a ‘human to human’ interaction.

The point is, Coco never entered the social media scene with a pure sales intention. That is the very reason why Coco had been successful in improving the ‘likeability’ among the community members it interacts with regularly.

Here is a small video case study I did about Coco Veranda. The video includes an interview with the co-founder and joint Managing Director; Mr. Sarath Chandra Sathiamoorthy who is the main man behind Coco’s social media presence.



Originally posted on www.amisampath.com Like this blog? Get email updates when I post next time, or subscribe to the feed on a reader. Follow me on Twitter @Amisampath 

5 comments:

  1. Even though I am not will not be a regular customer of CoCo as I am not living in Colombo, it usually take part in conversations we have in, like, Twitter and never does spamming us with their any advertising stuff.

    The very welcoming "Good Morning!: with a dish or a drink from CoCo makes it all done for them.

    As a result, CoCo has now become a potential destination for a drink next time I visit CMB.

    I might be a just one and won't count big, but I tell you, CoCo is collecting many "I"s to their fans list, and, that is definitely so big!

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  2. agree with buddy...once I checked all their you tube vids just cz I felt like and I have never done so with any other brand in SL

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  3. Excellent analysis Ami :)

    Coco is definitely a Social Media success story and Social Media Marketing done right. I first came across Coco Veranda just before TweetupSL and I've been watching them ever since. I'm really impressed by the way they not only handle their fans and followers on Social Media but also treat their day-to-day customers as well. This goes on to prove again and again that soft marketing is the way to go in Social Media and at the same time, if you don't have honest customer care in your business culture, you simply cannot excel in your social media efforts.

    And although I work in Battaramulla and come to Colombo only when I absolutely must, I always make it a point to drop by Coco Veranda to say Hi, and it's all because, Coco does not "feel" like just another brand. Coco has become a "friend". Perfect “Peopleizing”! ;)

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  4. Buddy, Deeps, Indu,

    Thanks for your feedback comments. As all three of you have summed it up, the secret is “authenticity”. Coco was so authentic in building their social media presence.

    Authenticity works in personal life relationships, so there’s no reason why it shouldn’t work in marketing. It’s funny why most ‘marketers’ don’t understand this simple principle :-)

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  5. yeah Authenticity. dats s word. adapting day to day life's simple principles can make a big change in corporate relationships. btw excellent video n all.. awaiting the next.. :)

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