Social Media Brand Health Check

Social Media Brand Health Check (SMBHC) is a simple Excel based tool I developed for evaluating a brand's current standing on Social Media.

Social Media Brand Health Check is, a comparison of your brand’s Social Media presence against your competition. This will give an indication for areas you need to pay highest attention on Social Media. Social Media Brand Health Check uses 5 criterion when analyzing the brand's social presence.


1. Reach 
How many people you reach through your Social Media Profiles? 
2. Quality of Audience 
How relevant is your reach to your TG? 
3. Engagement 
How deeply people engage with your brand? 
4. Share of Voice 
How often people talk about your brand? 
5. Sentiment 
How positive or negative the conversations about your brand?
You can download the sample Excel sheet of Social Media Brand Health Check on this link.
If you wish to learn more about SMBHC, you may join me at a training workshop I'm conducting or follow the Advanced Certificate in Social Media Marketing course at eBusiness Academy.

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