In January of 2020, international media streaming giant Netflix dropped an absolute bombshell on the world of advertising. “The Social Dilemma”, a 94 minutes documentary film directed by Emmy award-winning filmmaker Jeff Orlowski exposed the world of digital advertising to ordinary laypeople in a dramatic storytelling approach. Before the release of The Social Dilemma, the
The future of marketing in a cookie-less world Read More »
Almost on every corner, you can hear the phrase “Instagram influencer”. This subject is becoming more and more popular on a daily basis. I am not sure that each account with many likes and followers deserves to be named that way. Imagine that every tall person in the world is named “basketball player”. It would
The Problem of Instagram Fakefluencers: Are they really capable to improve brands? Read More »
A few years ago, my team and I presented to one gentleman who is the topmost senior person of one of Sri Lanka’s largest corporations. This company was going through a bad patch in their business performance due to a massive social media backlash, and we were presenting them a crisis handling strategy. We were
The Secret of Successful C-Level Managers Who Do Well in Adapting to Digital Read More »
Google Trends tool suggests an increasing demand for searches for ‘Digital Marketing Courses in Sri Lanka’ compared to ‘Marketing Courses in Sri Lanka’. This is an indication, the need for getting upskilling for Digital Marketing is becoming a top priority among the marketing professionals in Sri Lanka. Interestingly enough, this growth of interest for digital
Best Digital Marketing Courses in Sri Lanka for 2021 and Beyond Read More »
